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Title
Barriers of website adoption for South African beef cattle breeder SMMEs |
Full text
http://upetd.up.ac.za/thesis/available/etd-02232013-154119/ |
Date
2013 |
Author(s)
Meissner, David Erasmus Stephanus |
Contributor(s)
Ms J Sandrock |
Abstract
The benefits for SMMEs of adopting a website are well known and a lot of research has been done in various industries. However no such study has been done to provide insight into the preceived benefits and barries of website adoption for beef cattle breeder SMMEs in South Africa.The research methodology involved a quantitative design of a descriptive type as there is a depth of knowledge already available. A non-experimental survey design was used, which consisted of an electronic, self-administered survey. The survey served as the research method using a combination of the benefits and barriers identified by Walczuch et al (2000) and Cloete (2003). The sample size for the research consisted of 1261 registered beef cattle breeders from varies breeder societies which have valid email addresses.The study primarily outlines the proportion of website adoption and secondly describes the perceived barries and benefits of website adoption by beef cattle breeder SMMEs in the survey. The results indicate that close to 70 percent of the cattle breeders in the survey have not adopted a website. Those SMMEs that have adopted a website perceive marketing and advertising as the primary benefit and the cattle breederss primary perceived barrier of website adoption is unfamiliar with or the lack of knowledge regarding websites. This finding further indicates a definite difference between industries, compared to previous studies done by by Walczuch et al (2000) and Cloete (2003).© 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. Please cite as follows: Meissner, DES 2012, Barriers of website adoption for South African beef cattle breeder SMMEs, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-02232013-154119/ > F13/4/217/zw |
Subject(s)
Gordon Institute of Business Science |
Language
en-uk |
Publisher
University of Pretoria |
Type of publication
text |
Format
application/pdf |
Source
http://upetd.up.ac.za/thesis/available/etd-02232013-154119/ |
Rights
unrestricted; I hereby certify that, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report ( |
Repository
Pretoria - University of Pretoria, Theses and Dissertations
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