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Title
Online shopping: a comparison between Swiss and Egyptian consumers' behavior |
Full text
http://doc.rero.ch/record/209294/files/Bachelor_-_Samir_El-Sadawy.pdf |
Date
2014 |
Author(s)
El-Sadawy, Samir; Emad, Sabine |
Abstract
This study is focusing on Switzerland and Egypt and is meant to analyse the trend of online shopping in both countries. The initial part of this study will analyse the evolution of the Internet and its applications over the years, it will study the penetration of computers and Internet access into households and it will also consider the trend of online shopping for both countries. Eventually a previous business idea meant to ease the online shopping experience for the Swiss population will be described. In a second time, some people from Switzerland and Egypt will be interviewed to better understand their fears and expectations while shopping online in order to create a survey on the same topic. This survey will be distributed online to ease the collection of answers from both countries. Then, an analysis of the data collected will help assessing the penetration of the Internet and the devices used to access it as well as identifying key factors influencing potential clients in their purchasing decision process. The survey will also help understanding users' fears and expectations and will allow the identification of the most appealing categories of product for online customers. To conclude, the level of trust toward the Internet and online payment systems will also be assessed. Finally, the most important findings of the online survey will be resumed, some recommendations will be done to help both customers and companies when engaging in e-commerce and ultimately the business idea previously mentioned will be discussed to check whether it is aligned with the results of the survey or if some adjustments should be done to enter any of the two markets. |
Language
eng |
Repository
Switzerland - Library Network of Western Switzerland (RERO)
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Added to C-A: 2014-05-13;10:09:22 |
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