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Title
The role of market learning in the market integration of African smallholders |
Full text
https://library.wur.nl/WebQuery/wurpubs/577787 |
Date
2019 |
Author(s)
Adekambi, Souleimane A.; Ingenbleek, P.T.M.; Trijp, J.C.M., van |
Abstract
The integration of smallholders with the market is essential to provide enough food for the growing populations in most African countries. The existing literature emphasizes in that respect the role of transaction costs. This paper offers a complementary view, namely individual-level market learning, which is conceptually integrated in the existing market integration framework. The paper demonstrates that market learning will play a mediating role between the traditional factors studied in the export market integration debate, like the state of the infrastructure, the possession of assets and access to (micro) credit. A higher level of market learning will strengthen market integration, and subsequently increase food availability on the market and improve smallholders' livelihoods. The implication is that in addition to strengthening factors that reduce transaction costs, policy-makers should design and implement interventions that help smallholders to develop more insights in their market as a basis for individual-level decision-making |
Subject(s)
WASS; WASS; Leerstoelgroep Marktkunde en consumentengedrag; Marketing and Consumer Behaviour; Marktkunde en Consumentengedrag; Marketing and Consumer Behaviour |
Language
en |
Relation
https://edepot.wur.nl/540189 |
Type of publication
Article/Letter to editor |
Format
text/html |
Source
African journal of business Management 13 (2019) 18; ISSN: 1993-8233 |
Rights
Wageningen University & Research |
Identifier
10.5897/AJBM2019.8812 |
Repository
Wageningen - University of Wageningen
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Added to C-A: 2021-01-28;07:46:13 |
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