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Title Huawei Knowledge Transfer in Africa: Corporate Communication and Users' Responses on Social Networks
Full text http://resolver.tudelft.nl/uuid:53ad382e-5e25-43e0-ba34-191f6ab8549e
Date 2023
Author(s) Calzati, S. (author)
Abstract This article focuses on the launch by the Chinese company Huawei of ICT academies in sub-Saharan Africa (SSA), and Kenya especially. Existing literature shows contrasting findings concerning the impact of such formation and recruitment centres. Through high-level thematic and sentiment analyses, this article examines various Huawei accounts on social networking sites (SNSs) ' that is, Facebook and Twitter ' in order to better assess: (1) the kind of online corporate communication unfolded by the company with particular regard to these centres; and (2) how the advertising of such centres is perceived by users. The results suggest that Huawei's online corporate requires better fine-tuning with local SNSs' users. - Green Open Access added to TU Delft Institutional Repository 'You share, we take care!' - Taverne project https://www.openaccess.nl/en/you-share-we-take-care. Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public. - Urban Data Science
Subject(s) China; corporate communication; Huawei; ICTs; Kenya; knowledge transfer; social networks; sub-Saharan Africa
Language en
Relation http://www.scopus.com/inward/record.url?scp=85151079782&partnerID=8YFLogxK; Global Media and Communication--87b413da-7e72-4c31-84ef-88e1202ea914
Type of publication journal article
Rights © 2023 S. Calzati
Identifier doi:10.1177/17427665231156691
Repository Delft - Technische Universiteit Delft
Added to C-A: 2023-10-04;10:27:41