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Title
The Alternative Livestock Revolution: Prospects for Consumer Acceptance of Plant-based and Cultured Meat in South Africa |
Full text
https://research.wur.nl/en/publications/the-alternative-livestock-revolution-prospects-for-consumer-accep |
Date
2023 |
Author(s)
Tsvakirai, Chiedza; Nalley, Lawton; Rider, Shelby; van Loo, Ellen; Tshehla, Makgopa |
Abstract
Although South Africa accounts for half of the alternative meat market for the African continent, there remains a lack of information about consumer demand for plant-based and lab-cultured meat and its market potential domestically. This study reports the results of a nationwide survey of 649 South African consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties at varying prices. Results indicate that holding prices constant and conditional on choosing a food product, 21% of the market share was estimated for plant-based meat alternatives and 38% for lab-cultured meat. |
Subject(s)
Alternative protein; South Africa; cultured meat |
Language
en |
Relation
https://edepot.wur.nl/645685 |
Type of publication
info:eu-repo/semantics/article; Article/Letter to editor; info:eu-repo/semantics/publishedVersion |
Format
text/html |
Source
Journal of Agricultural and Applied Economics 55 (2023) 4; ISSN: 1074-0708 |
Rights
info:eu-repo/semantics/openAccess; https://creativecommons.org/licenses/by/4.0/; Wageningen University & Research |
Identifier
10.1017/aae.2023.36 |
Repository
Wageningen - University of Wageningen
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Added to C-A: 2024-01-15;09:52:30 |
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