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Title In Arabic, English or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes | ||
Full text
https://repository.ubn.ru.nl//bitstream/handle/2066/175524/175524.pdf; http://hdl.handle.net/2066/175524 | ||
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Date 2017 | ||
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Author(s) Hooft, A.P.J.V. van; Meurs, F. van; Spierts, D. | ||
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Contributor(s) Eisend, M.; Zabkar, V. | ||
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Abstract Contains fulltext : 175524.pdf (Publisher's version ) (Open Access) | ||
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Subject(s) Advances in Advertising Research; Language & Communication; Non-nativeness in Communication | ||
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Publisher Wiesbaden: Springer Gabler | ||
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Type of publication Part of book or chapter of book | ||
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Source Eisend, M.; Zabkar, V. (ed.), Advances in advertising research VIII. Challenges in an age of dis-engagement, pp. 139-153 | ||
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Identifier 10.1007/978-3-658-18731-6_11; Advances in Advertising Research ; VIII | ||
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Repository Nijmegen - Radbout University of Nijmegen 
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| Added to C-A: 2024-02-19;10:31:39 |
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