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Title The Changing Face of Money: Preferences for Different Payment Forms in Ghana and Zambia | ||
Full text
https://escholarship.org/uc/item/08q26743; https://escholarship.org/content/qt08q26743/qt08q26743.pdf | ||
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Date 2016 | ||
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Author(s) Dzokoto, Vivian A; Appiah, Elizabeth N; Chitwood, Laura Peters; Imasiku, Mwiya L | ||
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Abstract Mobile Money (MM) is now a popular medium of exchange and store of value in parts of Africa, Latin America and Asia. As payment modalities emerge, consumer preferences for different payment tools evolve. Our study examines the preference for, and use of MM and other payment forms in both Ghana and Zambia. Our multi-method investigation indicates that while MM preference and awareness is high, scope of use is low in Ghana and Zambia. Cash remains the predominant mode of business transaction in both countries. Increased merchant acceptability is needed to improve the MM ecology in these countries | ||
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Subject(s) buisness; economics; finance; mobile money; Ghana; Zambia; payments | ||
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Publisher eScholarship, University of California | ||
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Type of publication article | ||
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Format application/pdf | ||
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Source Journal of Applied Business and Economics, vol 18, iss 4 | ||
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Rights CC-BY-NC | ||
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Identifier qt08q26743 | ||
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Repository Berkeley - University of California 
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| Added to C-A: 2024-11-18;08:40:46 |
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