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Title A tale of framing and screening: How health messaging and house screening affect malaria transmission in Ethiopia
Full text https://research.wur.nl/en/publications/a-tale-of-framing-and-screening-how-health-messaging-and-house-sc
Date 2025
Author(s) Balew, Solomon; Bulte, Erwin; Abro, Zewdu; Asale, Abebe; Mutero, Clifford; Kassie, Menale
Abstract Malaria is a major public health problem in Africa. Traditional methods of controlling malaria no longer provide adequate protection against transmission, and future approaches likely require a combination of technical solutions and behavioral change. We use a cluster randomized controlled trial to study the impacts of an intervention that combines house screening with a behavioral intervention based on health messaging. While house screening provides modest positive benefits, these benefits can be leveraged if it is combined with health messaging. We provide tentative evidence that the impact of messaging varies with the design of the choice architecture: loss-framed health messages seem to do better than gain-based messages''our data suggest they may have larger and more durable effects on behavior and health outcomes.
Subject(s) Behavioral interventions; House screening; Improved housing; Loss-framed messaging; Nudging; Vector control
Language en
Relation https://edepot.wur.nl/679646
Type of publication Article/Letter to editor
Format text/html
Source Journal of Development Economics 172 (2025); ISSN: 0304-3878
Rights https://creativecommons.org/licenses/by/4.0/; Wageningen University & Research
Identifier 10.1016/j.jdeveco.2024.103407
Repository Wageningen - University of Wageningen
Added to C-A: 2024-11-27;11:06:27